We love to write, plan and prepare ourselves for all the things we have to get done. We use writing materials every day - whether it be to write our deepest thoughts, plan vacations, keep track of meetings and other business tasks, take notes in class and organize grocery lists. For us, the right planner is essential to staying organized and being able to get things done. The right journal gives us that motivation to write and a cute notebook that makes a statement is a great asset.